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Sales and Business Development

JFR believe that everyone has the capacity to grow and become the best they can be in their chosen field and leave a legacy of which they will be proud.

We help you to GROW your people

We specialise in Sales and Business Development…

Sales: Core Elements

  • Collaborative sales
  • Key sales competencies
  • Managing sales pipeline
  • The value proposition
  • Presenting with impact
  • Objection handling

Business Development: Core Elements

  • Customer retention
  • Building an Account Plan
  • Gaining incremental sales
  • Negotiating ‘Win-Win’
  • Presenting to groups
  • The Fundamentals of Finance

Illustration of session content

  • Collaborative Selling: The different sales philosophies: Product Centricity to Customer Centricity to Collaborative Selling
  • Building a sales pipeline: Direction, Quantity and Quality of activity
  • The Collaborative Selling process: MATCH
  • The core sales competencies: Skills and Knowledge
  • Managing the meeting including the Elevator Pitch
  • Assessment of customer needs: Key questioning skills and active listening
  • Tailoring the presentation: Linking needs, features and benefits/the value proposition
  • Closing: Gaining customer commitment to time, action or money
  • Handling objections: Overcoming customer resistance
  • The criteria for an effective sales call: measuring sales efficacy

Jamie has helped us over all the years in the business and been the backbone of training our sales teams. He will give you an honest view on how they are performing against the sector norm as well as getting to know your company to speed growth.

Sales and management training is always a difficult area to find experts but Jamie is as good as you can get in the UK in my opinion.

Ben Moss

Founder, Investor & Business Advisor

Jamie is an exceptional sales professional. Perceptive, enquiring and incredibly thorough he plans and executes projects with greater focus and expertise than any other consultant I have come across in the 22 years. Many consultants tell you WHAT to do and WHY.

Jamie shows you exactly HOW to do it with a level of skill and replicability that consistently deliver powerful results

John Gotting

Coach and Consultant, PeopleFocus

JFR help you GROW your people to help you GROW your business

Meet the Coaches and Mentors…

Jamie Johnson

Jamie Johnson

Group and One-to-One Coach and Mentor in Sales and Leadership & Management

Jamie works in the UK as well as internationally in Europe, the Middle East and the USA.

Jeff Downs

Jeff Downs

Sales Coach and Mentor

Jeff works with UK based organisations tanging from micro-businesses to multi-national organisation.

Phil McCormack

Phil McCormack

Group and One-to-One Coach and Mentor in Project Management and Risk & Opportunity Management

Phil worked in the NGO fundraising sector (nonprofit entities independent of governmental influence) and now works with Civil Engineering, Aviation and Renewable Energy companies.

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