Welcome to JFR Training

Delivering professional learning & development activities with special focus on sales and leadership.

Founded in 1989, we have gained a reputation for quality, integrity and creativity. We pride ourselves in the long term relationships and partnerships with our clients, many of whom are recognised ‘Blue Chip’ organisations. Over the years we have built lasting client relationships based on trust and mutual respect. Our collaborative, fresh and committed approach ensures that we are able to provide solutions that meet our clients’ needs.

Based in the UK, we also have extensive experience and capability to deliver training internationally.

Our focus is on performance improvement for individuals, groups and teams within the following specialties:


Customer management skills, account management and business development. Whether short-term one-off activities or long-term programmes, our goal is to provide integrated, sustainable solutions. The outcome is a high level of implementation – providing practical means of accomplishing something – and motivation to change when returning to the workplace, resulting in a measurable improvement in performance and return on investment.


Management, coaching and mentoring.  Our leadership expertise allows us to facilitate Managers, Project Managers and Directors make the transition from managers into leaders.

To find out more get in touch with a member of the team on 01932 262548 or email us here


What makes us different? Outcome focused programmes, based on experience and expertise that works to build better businesses. 

“Excellence is an art won by training and habituation. We do not act brightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit” – Aristotle